Michelle’s events offer fabulous content AND networking. Because of a connection we made [at her Summit] last year, we applied to and WON the Florida Media Market competition for best unscripted TV show pitch!

Alina Zhukovskaya, OnJuice

My story shows the successful outcomes of applying the principles of personal branding that Michelle Villalobos teaches to achieve “expert status” in a niche.

In the past two years, I’ve gone from being a professional communication consultant who used to say “I can do everything” to an expert in one specific topic: water communication.

The training I did with Michelle Villalobos* led me to create the channel, platform and assets for me to combine my skills as a professional communicator with my passion for WATER issues, and these efforts have put me on the map for water sector communications. For example, I now “own” the term “water sector communication expert,” and I also have www.donnavincentroa.com, a website that showcases my unique knowledge and contribution to this global market, and drives leads to my consulting business.

As a result of these efforts, I was offered and accepted a Vice President of Communications & Marketing position with BlueTech Research, the leading global authority on innovative technologies in the water market. The future looks bright too….in addition to getting inbound calls from industry leaders for projects, I am working on a book – “The Value of Water: A Compendium of Essays by Smart CEOs” – to further network with leaders who have a special concern for the value of water. And just last week, I entered a strategic partnership for the project with The Value of Water Coalition, a powerful group of water sector leaders.

I am a big fan of anything that Michelle is doing – and highly recommend her work!”

Donna Vincent Roa, Accredited Master Communication Strategist and Water Sector Communication Expert

* As part of the Make Them BEG Personal Branding curriculum